Coveo, a Relevance Platform and applied AI leader that transforms digital experiences with AI-powered search, has acquired Balderton portfolio company, Qubit, a leader in AI-powered personalisation technology for merchandising teams, to accelerate its geographic expansion into the UK and European markets. Coveo and Qubit’s combined e-commerce experience provides powerful innovative solutions for retailers who need to compete as the digital shift accelerates and will help them meet new consumer expectations around relevance – at scale – made possible through AI.The combined offering will also help drive customer lifetime value, from acquisition, through conversion, and retention with the addition of tools for merchandisers to easily and quickly deploy their promotions, test what’s working, and rapidly iterate.

Qubit developed the world’s first customer-to-product recommendations engine, made possible with deep learning technology.