Tiger Global led the round with Base10 and Tidemark also joining Contentful’s existing investors.

Contentful helps companies create and deliver digital experiences across websites, mobile apps, digital displays and other connected devices. Balderton first invested in Contentful at Seed stage in 2012, and Balderton led the company’s Series A in 2013. This latest funding will help the company to expand its global footprint in marketing and sales and continue its investment in building the next generation of products focused on builders and developers that advance the role of content in the digital world. 

Steve Sloan, Contentful CEO

What we find most exciting about Contentful is that it is growing faster today than it was this time last year and that that was faster than the same time the previous year: Contentful isn’t just growing rapidly – it’s accelerating rapidly! As the world turns developer-first the company is the right place at the right time to be the content infrastructure of choice for just about anyone who handles digital content and experiences.

Balderton Partner, Suranga Chandratillake, who sits on Contentful’s Board

Contentful already helps leading brands such as Shopify, Staples, Atlassian, Electronic Arts, Chanel, Roche, Vodafone and over 30% of the Fortune 500.According to McKinsey, driven by emerging technology and accelerated in a post-pandemic world, 58 per cent of all customer interactions around the world are now happening in digital environments. The companies that recognise and invest in the resources needed to address this permanent shift toward digital-first engagement will be in a much better position to succeed. 

We are living in the digital-first era when every customer journey starts with content. For digital experiences to come alive and meet rising customer expectations, companies must rapidly deliver engaging content that can be delivered at a high scale, on any device.