Merama has become the fastest unicorn in LatAm (less than 1 year since incorporation) by raising a US$60M follow-on round from Advent and SoftBank at a $1.2B valuation.

Merama was co-founded in December 2020 by Balderton Venture Partner, Sujay Tyle. The company is on a mission to become the best and largest online group of brands in Latin America.Balderton first invested in Merama’s Series A round and participated in its Series B in September 2021. The company is HQ-ed in Mexico and Brazil, and owns, grows, and automates some of the largest, predominantly online selling, brands in Latin America. They currently have a portfolio of more than 20 brands and will sell more than $250M of product merchandise in their first year alone, while being highly profitable overall. 

The Merama team

With this follow-on financing, Merama is also announcing the launch of a new division called Merama Labs.Merama Labs will be Merama’s internal incubator that will leverage their infrastructure, team, technology, and capital base to create new emotional brands (in categories like fashion, cosmetics, supplements, and beverages) that sell primarily direct-to-consumer and are coupled with media-based marketing. Furthermore, with Brazil and Mexico being among the most influencer-driven markets in the world, Merama is partnering with leading influencers and marketing agencies to launch many of these businesses from scratch.

Sujay Tyle, Merama co-founder and Balderton venture partner

Merama also is announcing the hiring of two key members of its global executive team: Danilo Ferreira (fmr. CTO of Mandae) as global CTO and Ignacio Nart (fmr. Director of Marketplace at Mercado Libre) as SVP of Private Label. 

Read more about the fundraise: 

• TechCrunch: E-commerce aggregator Merama gets its horn after just 12 months in business